Category Archives: Jewellery

Get Targeted Traffic to Your Website!

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Everyone who has a website knows that to have sales you must have traffic, but not just any traffic; it has to be targeted traffic.

What is Targeted traffic? It is simply visitors to your website that are interested in what your website is about. For example, people interested in buying jewellery will find jewellery websites interesting.

How do I get targeted traffic I hear you ask? The following are tried and tested methods:

Forums: Subscribe to forums that discuss your topic. Answer questions and join in the debates there. Become an expert in the field. Then with each article reply you write have a discreet link to your website in the signature file. What can be placed in your signature is often determined by the forum moderators. Do not spam the forum or you will be stopped from posting. This is one of the most productive ways of getting free traffic as those who click your link have already read and liked your style.

Linking from/to other websites: Contact website owners that have similar but not competitive websites to yours, ask them for a reciprocal link from their website to yours. Be sure to select your link partner to match closely your customer profile. Software programs such as Arelis are very helpful in this process.

E-Zines: Contact e-zine owners that have your target readership and buy advertisements from them. Be sure to have a test run to see that the return on investment is sufficient to cover the costs involved. If you are buying an extended run of advertisements haggle with the e-zine owner over price. You may save a considerable amount.

Newsletters: When people visit your website offer them something of value for free if they sign up to your newsletter (like an e-Book). Your newsletter should be written tightly geared towards your topic. It should be published regularly at weekly intervals.

E-Books: Often used, these are usually free informational books for your clients and for others to give away free if they leave your links in the book itself. You can place links back to your website in the books you sell or give to your clients.

Joint Ventures: Contact online marketers looking for new products to sell. They often have large mailing lists with eager to buy customers. Normally they are willing to email their list for a cut of the sale price. This works particularly well with informational products. It has several advantages. It can give a very sizeable boost to both your sales and mailing list within a very short period.

Buy Traffic: This is probably the cheapest in terms of time and most expensive money wise. It gives a traffic boost normally within 30 days. What are you buying? You are buying traffic from expired domain names which the company selling the traffic has bought. They are domain names still registered on the search engines which get a considerable amount of traffic. The previous domain name owners have either lost interest in the name or simply forgot to renew the registration. This means that the traffic from the expired domain name is simply redirected to your website. This is usually high quality traffic as only websites with traffic such as you want is redirected to you. As always, a test run to see if this traffic is suitable should be undertaken.

When you combine these techniques and apply them consistently over time you will find a rich source of targeted traffic coming to your website. This, combined with quality products will ensure the success of your online business.

Various Trends of Online Shopping in India

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The internet has been around in India since quite some time now. However, e-commerce has picked up only recently. Shopping online is slowly growing up in India too. However, due to the relatively slow penetration of the internet in many part of the country, online shopping is limited to only major metros in India. Let us inquire about online shopping trends in this part of the world.

Ecommerce can be thought of as an activity wherein the customer uses the internet to order a product or service. In most circumstances, the transaction may happen online also. Online shopping places a heavy demand on the use of the internet. One major hurdle that online shopping faces is the security of transactions, since it is necessary for shoppers to submit their financial details on the web too.

Currently, only a limited number of merchants are doing business online due to the problems related to technology. The major hurdles faced are low penetration of computers in India, lesser amount of credit or debit card holders, and many adverse taxation rules. Also, many internet users are reluctant to reveal their financial information online, which hampers the growth of the online business.

Conversely, online shopping has a great potential to become big in India. According to many ecommerce observers, ecommerce has the potential of reaching $ 100 billion in the year 2008. Accordingly, many enterprises both big and small, are opening to the idea of having their B2B and B2C portals on the internet in a big way.

The internet is also proving to a boon in disguise for many small and medium enterprises, which are joining hands with major Indian online portals to display their products and advertise their services. Analysts predict that in the next 18-24 months, several national brands and retailers will have their online shops ready for B2B and B2C transactions. This indicates that the total number of merchants online would go up to nearly 50,000 and the total number of users would go up to around 50 million. Analysts also predict that the online shopping market could go up to nearly USD $ 50 million.

One way of looking at online shopping trends is examining the figures – air and rail tickets estimated at INR 30 crore (INR 300 million) are sold online in India every day. Already, a jewellery piece sells every five minutes, and a mobile handset every eight minutes, and a car every nine hours on the popular commodity site eBAy.com. Another popular site Indiamart.com materialised business over INR 5,000 crore through leads generated by it.

Today many Indians purchase goods like books, electronic gadgets, air and rail tickets, apparel, gifts, mobiles, computer peripherals, audio cassettes and CDs. There are more products which are capable of being sold over the internet.

Many people still locate information on the internet, but purchase their products offline at traditional stores. This means that people still are lacking in confidence to purchase products online. This trend can be countered by providing secure sites for transactions, and prompt customer service.

Online shopping is truly catching on in India, traditional brick and mortar stores are also getting the hand of doing business online. The trends demonstrate that traditional stores will keep on doing sufficient business while the online stores increase their virtual presence on the internet.

Bridal Jewellery to Suit Different Necklines

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The jewellery worn by a bride on her wedding should be as unique as she is. Bridal jewellery plays an extremely important role in accentuating your look for the day. Many women consider an entire set of bridal Indian jewellery as the perfect accessories to match their wedding attire. What makes bridal jewellery sets all the more unique is that they carry with them the memories of your special day. For each piece of jewellery, one should not miss the neckline of the dress you are choosing to wear. Indian attire have different variety of neck designs for salwar kameez, churidar suits, lehenga choli, bollywood inspired blouses to pair with a saree, the bride should never ignore this major criteria before selecting her bridal jewellery.

Nowadays, brides have ample options when it comes to Indian jwellery designs and patterns. One can opt for especially custom made pieces or buy it from a jeweler. Huge traffic of online stores and designers act as a huge variety of resource for women to pick their best bridal jewellery collection. Bridal jewellery is mostly crafted in gold, but with growing awareness of fashion and trends, brides today want everything exclusively designed for the d-day. These days, bridal jewellery is created of gold, white gold, platinum, imitation or silver and adorned with expensive and beautiful stones, beads and diamonds.

In order to accessorize a designer sari, chridar suits or lehenga choli to perfection it is important to have matching Indian jewellery which will accentuate the look of the attire. Jewellery collections differ in colors, pattern and designs in order to go in sync with different ceremonies and attire. One of the pieces of ornaments that play a significant role in completing the look of a bride is a necklace. The selection of an appropriate necklace is based on the neck designs for salwar kameez, churidar suits, lehenga choli and sari-blouse. The bride should never make the mistake of buying her bridal Indian jewellery before finalizing her bridal attire.

Bridal jewellery includes bracelets, necklaces, earrings, bridal hair accessories, armbands, anklets and nose rings. Get a selection to try on with your bridal attire, keep in mind the minute detailings like color and pattern of stones and embroidery that accentuates her wedding dress. Sometimes choosing the assortment of matching accessories for the bridal attire seems very challenging. The design or style of the jewellery plays a central role but one must ensure that there is consistency between the individual pieces of the bridal jewellery set. Always, keep in mind that the jewellery assortment should not overpower or understate the wedding attire; rather, it should accentuate it.

There are actually many classifications for necklace jeweleries. As discussed above the dress and necklace combination needs special attention. Various neck designs for salwar kameez, choli blouse with lehenga, churidar suits and sari blouse should be in sync with the type of necklaces. V-necks usually look best with drop or pendant styles and if your blouse has a round neckline, it will look best with a simple round kundan necklace or choker. Square necklines usually work with all types of necklace. Pair the necklace with matching earrings for a timeless look. A wedding dress with scoop, jewel, and halter style or sweetheart neck design will work well with all kind of necklaces. Strapless and sweetheart necklines can be beautifully paired with simple styles of necklaces and a stunning pair of chandelier earrings.

Don’t miss these details and make sure the accessories blend in with the overall look for your wedding.